Understand what's actually on a page
Word count, reading time, readability, media, links and the words a page leans on most — at a glance, with the detail one tap away.
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Quick view
The essentials first. Open any card for the full breakdown and what to do about it.
What the page is made of
Every byte that arrives with the document itself, split by what it is for. External stylesheets and scripts are separate requests and are not counted here.
Words the page leans on
Filler words removed. Read the top five — if a stranger could guess the topic from them, the page is focused.
Most used words
Common phrases
2-word pairsSentence rhythm
Every sentence, grouped by length. Good writing varies — a flat block at one height reads monotonously.
Media inventory
Every image, video and embed found in the markup, with what is attached to it.
Images
Video, audio & iframes
Page outline
The skeleton of the page. Read it top to bottom — it should summarise the article on its own.
A few honest notes
- Word counts differ between tools. There is no agreed definition of what counts as a word or which parts of a page to include. Expect a 10–20% spread against any other counter. Pick one and watch the trend rather than the absolute.
- Readability scores are rough. Flesch-style formulas count syllables and sentence lengths — they cannot tell whether the writing is any good, only whether it is dense. The syllable count behind the score is a heuristic, because English spelling has no rule that gets it exactly right.
- It reads the delivered HTML, not the rendered page. Content built by JavaScript after load is not in the document we fetch, so it is not counted.
- Navigation, headers, footers and sidebars are excluded from the word and readability figures, so a long menu cannot inflate the count. They are still counted in the byte composition, because a visitor downloads them either way.
One Fetch, One Parse, Nothing Invented
Enter a URL and this server fetches that page once and parses it. Every figure on the report is read out of the document that came back — the words in it, the sentences they form, the bytes the response spent on markup and script, and every image, embed and link the markup declares. Nothing is estimated except the syllable count behind the readability score, which is a documented heuristic rather than a measurement, and nothing is filled in with a plausible-looking default when it cannot be established. The word count, readability and heading outline are produced by the same analyser behind our SEO reports, so the two pages can never disagree about the same URL.
What else can you check?
These tools all work on the same connection and address data — pick whichever question you actually have.
Content Analyser FAQ
Why is your word count different from another tool's?
Because no two counters agree on what to include. This one reads the page body with navigation, headers, footers, sidebars, scripts and styles removed, then counts sequences of letters. A tool that counts the whole document, or that includes menu links, will return a higher number for the same page. A 10–20% spread between tools is normal — pick one and watch how it moves rather than treating any of them as the true figure.
Does it see content my JavaScript adds after the page loads?
No. It analyses the HTML the server actually delivered, which is also what a crawler sees before it decides to spend rendering budget on your page. If a section is missing from the report, that section did not arrive in the initial response — which is itself worth knowing.
How is reading time worked out?
Word count divided by a reading speed. The headline figure uses 225 words per minute, the usual adult silent-reading average, and the card shows the same text at four speeds — 180 for a careful reader, 300 for a skim, and 150 for reading aloud, which is the one that matters if you are planning an audio or video version.
What is a good readability score?
For a general audience, 50 to 70 on the Flesch scale — clear without being simplistic, which is where most popular non-fiction sits. Under 40 reads as dense academic prose; over 80 can feel patronising to expert readers. The score counts syllables and sentence lengths, so it measures density, not quality: a badly argued page written in short sentences will score well.
How does this differ from your SEO checkers?
The SEO reports grade a page against a checklist and hand you a score. This one does not grade anything — it describes what is on the page so you can decide what to change. They share the same underlying analyser for word count, readability and the heading outline, so the numbers match, and each page links to the other where the two overlap.